Ahhh, Book It!
Pizza Hut. Gold stars. The personal pan pizza you earned. Simpler times 🥲 The whole thing was genius. Not because of the pizza (okay, partly because of the pizza), but because it actually worked. You did the thing. You got the reward. You learned something along the way.
So obviously I decided to turn it into a Reddit challenge for marketers who want to learn Reddit.
It's called Thread It! and it starts June 15.
Here's the deal
Thread It! is a 6-week guided Reddit marketing challenge. $29. Structured. Practical. Homework included. Prizes will be won.
You'll move through 3 phases - Lurk & Learn, Engage & Contribute, Prove & Scale - with an interactive scorecard tracking your progress the whole way. At the end, you'll have a real Reddit strategy, actual engagement history, and a measurable before/after on your brand's AI search presence.
Not a course you buy and ignore. A challenge you actually do.
What you get
6 weekly lessons delivered inside your challenge dashboard
Interactive scorecard across all 3 phases
An AI Visibility Snapshot of your brand before you start (your "before" picture)
A closed community for check-ins with other participants, sharing wins, and direct access to me for questions
The prizes
Because it wouldn't be Book It! without a prize:
Grand prize: A pizza party for up to 10 people + a Reddit strategy review with me
2nd & 3rd place: Free pizza!
Every completer: Certificate + physical Book It! style button pin
And the best part: 100% of profits go to Pizza Hut's Book It! program. After payment processing and prize costs, every dollar goes toward putting books in kids' hands.
Who this is for
Marketers, founders, and brand builders who know Reddit matters for AI search and brand trust but haven't figured out how to actually show up there yet.
You don't need to already be on Reddit. The first two weeks are lurk-only. No posting. No cringing. Just learning.
If you've been reading The Warmups and thinking okay but what do I actually do, this is that.
The details
Starts: June 15, 2026
Ends: July 26, 2026
Price: $29 (all profits donated to Book It!)
Sign up: withfanout.com/threaditchallenge
Spots are open now.
See you there,
KD
