Hey, it's Krista. I know I’ve been a little quiet lately 😬. Here’s why.
If you've been reading The Warmups for a while, you know the thesis: Reddit is one of the most influential and cited third party platforms in search, and by engaging your brand and its employees, customers, and creators thoughtfully, you can influence search visibility and impact: citations and mentions to start, which ultimately helps push people through the dark social / direct traffic funnel.
The problem I kept running into: That sounds great, but how the f— sorry, do you mind if I curse for a second here? — how the F*CK do I prove to clients and their C-Suite that the proactive, brand-building, community-led work we’re doing on Reddit is actually having an impact on search?
So, I built the platform I kept wishing existed. It's called Sauce, and today it's open to you, friends.
Sauce tracks the social & community content you’re publishing about your brand off-site across platforms like Reddit, YouTube, LinkedIn, G2, and more (14 third party platforms in all), maps it back to the employee, customer, or creator posting it, and lets you see which posts and people are driving citations, rankings, mentions, and (coming soon!) traffic.
Kaleigh is a B2B creator who’s been tracking her LinkedIn articles via Sauce to prove that her client campaigns are performing in search and that she’s owning her most important topics.
What it does & who it’s for
What does Sauce do?
Runs the queries you actually care about across up to 6 engines:
Add the prompts you actually care about or generate them via your sales/customer call transcripts and audio files
Track Google Search, AI Overviews, and Perplexity on every plan
Plus ChatGPT, AI Mode, and Copilot on Pro and Team
Matches every citation back to the exact person and post that earned it, so credit lands where it belongs (and you know where to keep investing!)
Turns near-miss queries into Content Briefs that suggest the specific platforms and topics to target next
Sends a weekly digest so you see movement without living in a dashboard (MCP coming soon on Pro and Team to remove you from the dashboard even more 👀)
Who is Sauce for?
SEO teams who are taking third party, off-site content efforts seriously but need a way to measure impact
Community & social teams who know their efforts now tie directly to search and want to provie
Agencies who manage off-site SEO/AEO for clients and want a better way to handle reporting
Sauce is the measurement layer behind everything I write about here: post on the platforms AI engines pull from, then watch which posts turn into citations (and which employees, customers, and creators are driving them).
We’ve got a lot planned for Sauce and we’re just getting started. Take our 7-day free trial for a spin and let me know what you like, what you don’t like, and what might still be breaking 😅
