Am I the only one who simply can’t keep up with all the changes happening in search right now? While AEO makes use of many the SEO best practices we know and love, there are still lots of subtle ways AI has shifted how brands are pulled into and discovered on AI answer engines (AI search engines?) like ChatGPT, Gemini, and Perplexity. And it’s…a lot to keep up with, even after 10 years in SEO!

So, I decided to team up with AEO content expert Kaleigh Moore on a new podcast, Search Party, where we work to demystify the AI search shift for you (and honestly ourselves). Kaleigh will bring with her 12+ years of experience optimizing on-page content like blogs, landing pages, and case studies, and I’ll of course be talking about all things AEO reputation layer: Reddit, YouTube, LinkedIn, niche publications, and more.

✨ We film our first few episodes THIS week, and we’d love to feature some listener questions! Let us know what burning questions you have about AI search right now. ✨

The good news: My consultancy has grown about 5x faster than I thought it would in its first quarter…🥰 🎉 🤠

The bad news: My consultancy has grown about 5x faster than I thought it would in its first quarter…😅 🫣 🚨…and I need to make some fast decisions about where I’m steering this ship. (We’re gonna need a bigger boat, but how big? Etc, etc).

I have a lot of big thoughts on where to take this thing (spoiler: Search Party isn’t just gonna be a podcast 😌), but I need H E L P with content and community.

I’m choosing to stay close to the client work this first year, so I’m on the hunt for a Content & Community contractor who can help me consistently educate and engage with our broader audiences on LinkedIn and Reddit, as well as help get all this content out of my head and out into world on LinkedIn, YouTube, Spotify, and more. Bonus: They’ll be familiar with AI workflow tools like Claude, AirOps, Zapier, etc.

I’m working to (slowly, sustainably) build a new kind of AI-enabled agency focused on the reputation layer of AI search. Third-party sources in this layer drive 85% of all brand discovery in AI answer engines, and my team is gonna help you capture that specific piece of the AEO pie, starting with Reddit (for now 👀).

If you know of anyone who’s great with content, socials, and/or community + who wants to work with an emerging AI agency with a roster of 🔥 brands like Stripe, Mercury, Bubble, and more…send them my way! (Job description coming soon-ish).

And don’t worry, you still have one more newsletter coming this week all about Reddit advocacy programs. Hope to see you there 🫶

Talk soon,

KD